inside brochure, donation envelope and outside envelope
By the Book
The Northland Public Library had been sending a standard letter each year for its
annual appeal. Drawing Conclusions designed new materials that helped the
library more than double its donations!
We designed a short-fold 8.5" x 9" trifold brochure, but with a special feature.
The right panel was perforated and had a silver tie and die-cut leaf tied to it. When
separated, it became a bookmark that contained at-a-glance information such as
operating days and hours and contact numbers.
The brochure was sent in a matching, printed envelope and
also contained a self-mailer donation form.