The accompanying Pledge Card trifold supported the triangle-themed design of the Case Statement.

Building a Campaign

Materials for a capital campaign carry the weight of needing to influence a variety of people and businesses. To make this 20-page Case Statement outstanding, we gave it a landscape orientation, but kept the size to 11" x 8.5" to aid in keeping within the print budget.

The triangle of the logo was used as a unifying thread throughout each spread.

another inside spread showing statistical charts

inside spread sample

cover: capital campaign appeal booklet