The accompanying Pledge Card trifold supported the triangle-themed design of the Case Statement.
inside spread sample
cover: capital campaign appeal booklet
Building a Campaign
Materials for a capital campaign carry the weight of needing to influence a variety of people and businesses. To make this 20-page Case Statement outstanding, we gave it a landscape orientation, but kept the size to 11" x 8.5" to aid in keeping within the print budget.
The triangle of the logo was used as a unifying thread throughout each spread.
another inside spread showing statistical charts