8-page report stitched into center of newsletter
before opening gatefold
Rather than use standard graphs, we created colorful infographics to complement the Audubon’s beautiful photography.
Trees, birds and leaves were all incorporated into the design of the annual report statistics. By breaking up what could have been plain text, readers are now drawn into the layout by color and smaller sections of numerical information.
Donors and volunteer listings were included on the remaining panels.
The Audubon Society of Western Pennsylvania publishes a quarterly newsletter as a benefit of membership. The Spring edition contains the annual report as a stitched-in, center, 4-panel gatefold spread. The report is also designed to be a standalone piece for additional distribution.
Birds of a Feather
two inside gate pages